Rosa is a new flower shop and cafe opening in central London. They are looking to innovate the flower business by not only selling plants but also offering a beautiful green space in the middle of the city where people can relax, have a nice cup of coffee, and enjoy the company of nature. They’re targeting a younger crowd – the so-called “plant parents,” millennials living and working in London, who might not have time for a pet or kids just yet but love to fill their houses with plants. Their aesthetics is simple and elegant, with a hand-drawn aspect that brings an earthy feel to the brand.
Thank you!
Photos courtesy of Alberto Sharif Ali Soleiman, Andrea Tummons, Annie Spratt, Dmitry Zvolskiy, Haydn Golden, Mathias Reding, and Yaroslav Shuraev.
Cove is a practice brief from Briefbox.
